The Koerner Office: How Printer Pet Grew to $1M in One Weekend

A $40 weekend build turned into a million-dollar pet gift business—and the growth lessons are even bigger than the story. In this condensed version of The Koerner Office, host Chris Koerner breaks down how Printer Pet started with a Shopify site, YouTube tutorials, print-on-demand fulfillment, and overseas artwork help, then scaled fast with Facebook ads, Instagram buzz, and a sharp checkout flow that lifted average order value to $90. While the full episode runs much longer, this summary delivers the key ideas in a few minutes. You’ll hear how the company navigates seasonality, tests Meta ad creative instead of just increasing spend, and experiments with AI tools like HeyGen and Nano Banana for ad production, visual assets, and customer support. The episode also explores live selling on TikTok Live and Whatnot as the next growth channel. Listen now to get the key ideas in minutes.