The BigDeal: 7 Pricing Mistakes Quietly Killing Your Profit

Pricing fear can quietly cap your income long before the market does. In this condensed summary of The BigDeal with Codie Sanchez, you’ll hear the core lessons from the full episode in just a few minutes instead of the original full-length conversation. Codie breaks down seven common pricing mistakes—like imitation, discounting, and undercharging—and explains why most small businesses are priced far below their true value. Using examples from Jeni’s Splendid Ice Creams and a coaching business turnaround, she shows how confident pricing can transform cash flow, margins, and growth. You’ll learn how to anchor prices to value, stop training customers to expect discounts, and build a business that can scale without starving profit. Ideal for anyone interested in business strategy, leadership, pricing strategy, and business model innovation. Listen now to get the key ideas in minutes.