In this episode of Friends of Sublime, I sit with Julie Ruiz — a multidimensional creator whose work moves between sound, consciousness, team design, and the subtle architectures that shape a creative life.
Julie’s story begins in Buenos Aires, where music, analog photography, and self-study shaped her early artistic path. We explore her formative years with photographer Matías Maroevic, forming an all-girl band, and co-creating Balam Magazine and Feria Migra, two projects that helped define a generation of Latin American creatives.
A mid-20s collapse led her to logotherapy, psychedelics, and a renewal of purpose through movement and the body. In London, she rediscovered music through the hi-fi underground — Beauty & The Beat, Brilliant Corners, and the world of deep listening — eventually co-founding Middle Pillar Sounds, now hosted on Dublab LA.
We trace her path through Tulum’s ceremonial community, her work with indigenous rights organisations in Chiapas, and the eventual birth of Zep Tepi Consulting, where she blends Human Design, conscious leadership, and strategy to support visionary founders.
A spacious, human, and deeply resonant conversation about identity, reinvention, and living in alignment with inner truth.
Connect with Julie:
Instagram: @julietazeptepi
Business: @zeptepi.consulting
Radio Project: @middle.pillar.sounds
Website: www.zeptepi-consulting.com
Mentions:
Viktor Frankl — Logotherapy
Luis Juárez @luis_jua
Mika Lamdan @lamiks
Pol Valls — Mixcloud
IKAL Tulum Hotel
FreiBah / Frayba Human Rights Center
Ben Weir @ben_weir
Books:
The Creative Act: A Way of Being — Rick Rubin
Quantum Economics — David Orrell
Sacred Commerce — Matthew & Terces Engelhart
The Richest Man in Babylon — George S. Clason
Man’s Search for Meaning — Viktor Frankl
