General Levy joins us for one of the most revealing interviews of his career.
From growing up in North West London and discovering sound system culture as a kid, to creating his signature "hiccup" style, becoming one of reggae's hottest artists, and then changing music history with M-Beat's legendary anthem "Incredible"—this is the full story.
Chapters:
0:00 Intro / title sequence
2:05 Local Geeza Out now! Shizzio X Mc Creed X Big Narstie
2:38 Welcome General Levy
5:21 I know Shizzio!
6:24 born & bred NW
9:11 is NW safe? / North Weezee
11:09 outside as a kid / older bro / stars in NW
13:19 getting into trouble / parent beats / dad
18:00 school / I was too advanced
22:34 going to dances aged 12
26:15 smoking weed aged 12
29:17 emulating sound system culture
32:14 1st lyric / Rodigan culture vulture?
35:35 practicing lyrics / older bro
40:26 1st performance I froze!
42:55 1st PA / artist name / I arrived
49:39 inventing the ‘hiccup’ style
52:45 perfecting ‘hiccup’ style / reload king
55:43 1st for ‘hiccup’ sound / MC PSG & Stush
58:09 sound to stage originator / pirate radio switch
1:01:04 Robbo Ranx studio / song releasing / PA’s
1:04:25 Reggae charts / money made & spent
1:05:57 ‘heat’ song / lyrics Vs vibe / no hiccup flow
1:11:13 ‘breeze’ & ‘champagne body’ songs
1:12:48 award winning / mums advice / law job
1:16:39 record deal / Tim Westwood
1:20:11 NY / Shaggy was my driver / Monkey Man
1:22:44 Monkey Man flops / depression
1:26:44 M Beat calls / Jungle music
1:27:53 making ‘Incredible’
1:31:25 ‘Incredible’ inspo / haters
1:33:11 ‘Incredible’ lyrics / what are you saying?
1:35:26 Booyaka!
1:36:22 I could tell ‘Incredible’ was special
1:37:07 Commander B blew up the track
1:38:50 Original Nuttah competition
1:40:54 fame / contract issues
1:42:09 cover overview
1:43:47 record splits / money owed
1:47:24 I made millions despite issues
1:50:56 millions from dub plates alone
1:52:26 show money
1:53:45 spending / I’d do it for free
1:55:04 publishing is pension
1:55:46 keeping ‘Incredible’ alive / not on Spotify?
1:57:58 the industry tried to block me
1:58:43 why not re-record ‘Incredible’
2:04:08 32yrs later / I took jungle mainstream
2:05:03 watching ‘Incredible’ music video
2:09:37 fake rumour tried to cancel me
2:14:40 committee formed to cancel me
2:17:38 why do people hate on success?
2:20:13 Top Of The Pops / haters
2:25:09 hate kept me humble / Reggae Vs Jungle
2:27:02 Ali G movie ‘Incredible’ sync
2:33:12 Ali G remake video / advert syncs
2:35:27 cultural moment / best PA’s
2:37:45 arrested development / depression
2:41:00 social media saved me
2:41:59 Dr Zeus & Bally Jagpal collab / Asian support
2:45:36 collab list / fight back via social media
2:48:10 Idris Elba collab / flowers / haters drive you
2:53:00 Europe showed me love
2:55:22 I kept my integrity / Mistajam
2:56:40 Craig David & Mark Morrison had my back
2:58:58 Prince Naseem / Murad Hamed phone call
3:03:47 future projects
3:07:00 Autobiography Book
3:08:58 General Levy merchandise
3:11:07 AI Q’s / control / hate
3:12:21 racism / betrayal / fakeness
3:13:54 lies / backstabbers / threat
3:15:11 owed apologies / drugs
3:16:29 lost money / under credit / gatekeepers
3:17:24 voice / D Double E / haters
3:18:48 quick fire Q’s
3:24:18 final msg / flowers
