Yvonne Beister, Director at Axel Springer Brand Studios, shares her perspective on reinventing branded content through AI-powered interactive storytelling, exploring how to push the boundaries of native advertising while staying brand-safe and editorially credible. Drawing on her extensive experience leading content and strategy across more than 20 media brands reaching 52 million Germans, she presents a detailed case study of Axel Springer's groundbreaking partnership with Samsung, outlining how they invented and launched a first-of-its-kind AI story format — and the remarkable results it delivered in engagement, dwell time, and purchase intent.
Keywords:
Branded content, AI storytelling, Interactive content, Axel Springer, Samsung, Gamification, Native Advertising
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