From Adversaries to Advocates: How to win friends (and budgets) with data

I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership. 

I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained everything including coming to board meetings with a dozen custom-branded donuts.  

Thankfully, the a solution I have come up with isn't extreme and it doesn't require donuts.

I was recently given the chance by a local association - the OPMMA - to give a talk and I picked this problem. 

I hope as you listen to how I think it's solved and the three moments where this method demands doing the opposite of what our gut says to do.

So give a listen to 'From Adversaries to Advocates'

All references in this show are linked in the Shownotes for this episode on the Funnel Reboot site.