By stripping away custom design centers and pre-building every home on standard plans, Meritage Homes transformed itself into America’s fifth-largest homebuilder and a high-volume manufacturing engine designed to outpace existing resale inventory on delivery speed. That 100% speculative construction model powered a decade of compounding growth and pandemic-era record profits by trading individual buyer choice for relentless assembly-line efficiency. Yet as elevated mortgage rates and sticky land inflation squeeze gross margins across its Sunbelt footprint, the company faces a defining strategic question: whether radical operational discipline represents a durable structural advantage, or an optimized engine bound to the cyclical tides of payment affordability.
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