Emily Stochl, resale fashion journalist, creator of Pre-Loved Podcast, and vintage industry expert, shares how vintage sellers can use press, influencers, creators, and affiliate partnerships to grow their visibility, build credibility, and reach new customers beyond social media.
In this episode, Emily and Sloane break down why external channels like local press and niche creators can be so powerful for vintage businesses. They discuss the long-term value of earned media, how a single press mention can build credibility with customers, journalists, lenders, grant organizations, and community partners, and why getting featured in the right publication can continue driving discovery long after the original story is published.
Whether you're trying to get your first press mention, expand beyond Instagram, attract new customers, or build your vintage shop into a recognized community business, this episode offers practical strategies for turning your story into visibility.
Today's Guest: Emily Stochl (@emilymstochl)
Resale Fashion Journalist, Creator of Pre-Loved & Vintage Industry Expert
Hosted by: Sloane Middleton Mann (@business.of.vintage)
Founder of Business of Vintage
Learn more: businessofvintage.com
Book Business of Vintage's PR Services for Vintage Sellers: businessofvintage.com/pr-services
