Best of Price Power Podcast from the Last 6 Months | Price Power Podcast Ep. 17

12 guests. 16 clips. One hour of the most tactical advice from the past six months of the Price Power Podcast.

This is a best-of episode — no fluff, just the insights that stuck with me the most from conversations with world-class growth leaders. You'll hear frameworks for strategic friction, activation, pricing, signal engineering, Meta and Google campaign architecture, creative strategy, and referral programs.

Guests featured: Alice Muir, Daphne Tideman, Ekaterina Gamsriegler, Michal Parizek, Barbara Galiza, Ashley Black, Shumel Lais, Marcus Burke, Lucas Moscon, Gabe Kwakyi, Xavier De Baillenx, and Anthony Scarpaci.

00:00 Introduction
01:10 Alice Muir — Strategic Friction & the MyFitnessPal Lesson
04:19 Daphne Tideman — Time to First Value vs. Time to Core Value
10:39 Ekaterina Gamsriegler — When Lowering Your Price Makes Sense
15:45 Michal Parizek — 7-Day Cancellation Rate Predicts Revenue
25:46 Barbara Galiza — Send Predicted Value or Get Garbage Installs
32:03 Ashley Black — Optimize for Deeper Engagement Events
38:42 Shumel Lais — Signal Engineering Explained Simply
47:24 Shumel Lais — The 10-Conversions-Per-Day Rule
51:09 Marcus Burke — Signal Engineering & the Trial Signal Problem
1:01:27 Lucas Moscon — Move Away from ROAS, Focus on Blended ROI
1:06:18 Marcus Burke — Blended CPA Is Irrelevant, Break Down by Placement
1:11:35 Gabe Kwakyi — Creative Hits Drive Paid Social
1:16:10 Xavier Baez — How Many Creatives You Actually Need
1:20:23 Anthony Scarpaci — The RIGHT Framework for Referral Programs