Daniel Land: "my theory on brand is, BRAND IS EVERYTHING YOU DO. Every single touch point, everything from the materials that you use, from the copper at the edge of the desk to the avocado green, to every single touch point. The type of glassware that we use, to the uniforms that the staff are wearing, to the music that's playing, to the logo to the line of service to the language that we use, the food on the menu, the paper that we use, everything is there to curate an experience"
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