Entrepreneurship rarely looks like the highlight reel, and Véronique Peiffer knows that firsthand. A mechanical engineer, biotech founder, author, and mother, Véronique has navigated the sweaty-palms reality of building a company with limited resources, growing and managing a team before you can afford employees, and staying afloat while juggling a never-ending to-do list.
In this episode, Véronique shares why she wrote The Scrappy Entrepreneur—the book she wished she’d had while figuring it all out in real time—and the practical lessons from her biotech journey, from leading teams on a lean budget and managing administrative chaos to never underestimating the power of a simple happy hour. Access the episode transcript here.
You’ll hear:
How a simple list of unmet personal needs became the seed for their medical device startup and a lesson in real problem discovery
Practical team-building strategies on a slim budget
Tips for managing the operational realities of entrepreneurship, from taxes and registrations to compliance deadlines, IP paperwork, and grant timelines
How she navigated a real stress-test moment when a prototype mix-up threatened their clinical study
Why a startup ending isn’t failure, and how the experiential ROI still pays off
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