Sustainable fashion darling Everlane just sold to Shein, the industry's least sustainable company. What does this shocking deal say about both companies, along with the state of "sustainable" fashion?
I spoke with Ken Pucker, former Timberland COO and professor at Tufts University, one of my favorite experts on this topic. He explains why Everlane was never all that "sustainable," why Shein would want this, and why it's hard to be optimistic about the future of fashion.
CHAPTERS:
01:05 – Breaking Down the Shein Everlane Acquisition
04:30 – Shein’s Innovative Instant Fashion Model
07:20 – How Everlane Ended Up in Bed with L Catterton
12:00 – Ken’s Take on the Future of “Sustainable” Fashion
16:00 – The Greenwashing Problem
18:45 – Everlane’s Radical Transparency Promise
22:15 – The Status of the New York Fashion Act
27:35 – Why Does Shein Even Want Everlane?
30:00 – Which Brands Could Be Next?
34:00 – Ken’s Advice for Sustainable Consumers
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