Let me say this straight.
Most people have absolutely no idea what coaching really is.
And that includes people who are thinking about becoming coaches.
In this episode, I break down why this misunderstanding exists and why it’s such a huge opportunity for you if you’re a coach or thinking about becoming one.
Because here’s the truth. People aren’t saying no to coaching. They’re saying no to what they think coaching is.
So it’s on us to show them the difference.
I walk you through how I explain coaching in a simple, powerful way that creates those lightbulb moments. The kind where someone suddenly gets it and thinks… I want that.
What You’ll Learn In This Episode
- Why most people misunderstand what coaching actually is
- The key difference between coaching, therapy, and mentoring
- Why great coaching is about exploring thinking, not giving advice
- How beliefs shape emotions, actions, and results
- Why educating your clients is essential to building a coaching business
Timestamps
00:00 – 03:00 Why most people don’t understand coaching
03:00 – 06:00 The difference between coaching, therapy, and mentoring
06:00 – 09:00 Why advice and mentoring fall short
09:00 – 11:00 The power of beliefs and the “cheeseburger” example
11:00 – End Why educating people about coaching changes everything
If you want to learn how to coach at a deep, transformational level, come and join me at Coach Business School (https://coachbusiness.school/).
If you’re new to coaching, I run a free live workshop where I’ll show you exactly what coaching really is and how you can turn it into something meaningful and impactful.
If you’re already qualified, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches so you can grow with confidence.
You can also check out the Foundation Certificate, a great way to experience coaching and see if it’s right for you.
Let’s do this.
