Practical UX kicks off with Steve Portigal, author of Interviewing Users (2nd ed.). We dig into why solid research sometimes says “don’t ship,” how the practice has matured (ops, leadership, insourcing), and why there’s no one “right way”—just better questions, synthesis, and confidence. Plus, Steve’s take on the future of research and a reminder to listen to ourselves. Follow and subscribe for more practitioner-level UX insights.
Buy Interviewing Users: How to Uncover Compelling Insights (second edition): https://rosenfeldmedia.com/books/interviewing-users-second-edition/
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