Sarah Stemen shares insights from her experience at BMW Financial Services and discusses the behavior of people in different contexts, as well as the use of broad match in Google Ads. She also outlines her consulting services for clients.

Google Ads Coaching:

https://www.thesarahstemen.com/google-ads-coaching

Another post you might like:

https://www.thesarahstemen.com/blog/stressed-about-google-ads

Takeaways

  • Understanding customer behavior is key in sales and marketing.
  • Consider the risk tolerance and need for intelligence when choosing match types in Google Ads.

Chapters

  • 00:00 Customer Behavior and Sales
  • 02:09 Online Behavior and Privacy
  • 03:02 Understanding Broad Match in Google Ads
  • 04:27 Risk Tolerance and Match Types
  • 06:46 Consulting Services for Clients

Rss
Podden och tillhörande omslagsbild på den här sidan tillhör Sarah Stemen. Innehållet i podden är skapat av Sarah Stemen och inte av, eller tillsammans med, Poddtoppen.