FIFA’s bold plan to sell a slice of World Cup commercial rights for $4.2 billion is sparking global controversy, pitting the governing body against UEFA, UK Prime Minister Andy Burnham, and critics who argue it’s selling out football’s soul. While FIFA claims the funds will fuel grassroots and women’s development, the deal’s ties to Thrive Capital—linked to the Trump family—has fueled skepticism. The debate centers on whether the World Cup belongs to fans and players—or to investors, raising big questions about the future of global football.
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