FIFA’s bold move to privatize the commercial side of the World Cups—backed by a Trump-linked VC firm led by Josh Kushner—is sparking global alarm, especially in Europe. The EU’s sports commissioner warns that football must remain above corporate control, while lawmakers demand answers from FIFA president Gianni Infantino. A new company, FIFA Forward Enterprise, would give private investors 20% ownership, though FIFA retains majority control. In exchange for this shift, Infantino promises $20 million one-time payouts to 211 member nations—a move critics fear could dismantle football’s social fabric in favor of profit. With no official statements from Kushner’s firm or FIFA, the EU is poised to launch a formal investigation.
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