A new study reveals that major online gambling sites like Hollywood Bets, Admiral Casino, Ladbrokes, and William Hill are secretly collecting your data—even before you consent—then selling it to third parties for targeted ads. Most sites use deceptive “dark patterns” to push users toward accepting tracking, with 86% violating GDPR rules. The UK’s data watchdog claims progress, but critics say the gambling industry is still lagging, with some sites offering no consent options at all. This invasive surveillance isn’t just a privacy issue—it’s a consumer protection crisis, designed to keep players engaged and spending, especially when gambling can spiral into addiction.

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