We're joined by Eram Sheraz Monnoo for a compelling and deeply personal conversation about building a career in property from scratch, breaking into one of the UK's most male-dominated industries, and what resilience really looks like when the stakes are high.
Eram shares her journey from working at a small cash buying company, through the devastation of the 2008 recession, to setting up her own auction house and quietly becoming the 13th largest in the UK. She talks candidly about fighting for stock no one else could sell, managing male egos in the boardroom, and why delivering on your promises is the only currency that truly matters in this industry.
She also gives practical, honest advice on the current UK property market, why she believes prices have bottomed out, why Scotland is the next big opportunity, and the critical legal checks every buyer must make before bidding at auction.
And in a deeply personal segment, Eram opens up about her IVF journey, a miscarriage she faced with remarkable calm, and her decision to pursue adoption alongside her husband Shiraz.
00:00 Introduction
01:21 How it all started: cash buying and below market value property
03:10 The recession and starting over
05:02 Setting up her own auction house
06:45 Walking into a male-dominated room and winning
09:30 Becoming the 13th largest auction house in the UK
11:15 Selling Century 21 and what came next
13:40 The UK property market today and where the opportunities are
16:00 Why Scotland is the market to watch right now
17:50 Balancing motherhood, marriage and business
20:10 Advice for anyone wanting to get into property
23:45 Legal pitfalls at auction and how to protect yourself
26:30 The IVF journey: what no one tells you
31:00 Miscarriage, moving forward and the decision to adopt
35:20 Managing stress and staying calm under pressure
37:45 Female leadership and the power of women in politics
40:00 The Cash and Rocket experience
42:30 Final reflections and advice to her younger self
This episode is a reminder that success rarely looks the way you expect it to, and that the most powerful thing you can do is keep showing up, even when the room wasn't built for you.
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#drivenwomen #cashandrocket #womeninleadership #property #auction #resilience
