Laura McDonald and Dr. Christy Lane are the co-founders of Flora Fertility, the first individually owned fertility insurance platform.
After raising a pre-seed round in 2024, Flora recently closed a $5M seed round led by Manchester Story Group. In this episode of Inside the Round, Laura and Christy break down what it took to raise capital while building an entirely new category of insurance.
They share why relationships and warm introductions became central to their fundraising strategy, how accelerator programs and industry events helped open doors, and why founders shouldn't underestimate the value of simply getting in the room.
They also discuss how being second-time founders changed the way they approached investors, how they decided who they actually wanted on their cap table, and one of the most important fundraising lessons they learned: when a VC doesn't get it, know when to move on.
Inside the Round, hosted by Helena Fogarty , part of Inside Startup Funding.
Sponsored by:
Aster AI Aster AI is re-imagining the operating system for recruiting, building infrastructure that connects the world's top Product, Engineering, and Design talent with opportunities in the age of intelligent agents. Through an end-to-end AI-native platform they build teams at AI speed with recruiter finesse.
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