Why “Why Should Anyone Care?” Is The Most Important Question, with Chief Marketing Officer Roanne Neuwirth

On this episode of Executiveland, Elizabeth Freedman sits down with Roanne Neuwirth, former Global Chief Marketing Officer for BTS. They explore the evolving role of marketing in the C-Suite and how executives can drive credibility in an AI-driven world.

Key takeaways:

• How CMOs balance functional expertise, people leadership, and executive team membership
• Why strategic marketing is critical for differentiation, relevance, and value creation, especially in the age of AI
• Methods for guiding internal teams to prioritize, partner effectively, and champion business strategy
• The growing importance of executive visibility on platforms such as LinkedIn to strengthen personal and company brands
• Lessons from Roanne on building trust, strong client relationships, and impactful storytelling in consulting and professional services

Share this episode with marketing and executive leaders seeking to amplify their influence, drive growth, and elevate their team’s impact.

For more tools, insights, and strategies to lead with clarity and credibility, visit Elizabeth’s website, take the C-Suite Readiness Assessment, and subscribe to Executiveland on  Apple Podcasts and Spotify and so you never miss a new chapter of the unwritten playbook!

Past Episode Mentioned: Ep 2 - On the Right Side of History: Cognizant CEO Ravi Kumar on Democratizing AI

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