Exports Insights Podcast episode with Katerina Smiljkovic, an expert in intellectual property. Discussion on the importance of intellectual property (IP) for businesses, especially in the context of international growth and exports. Katerina breaks down the different types of IP, including trademarks, patents, and trade secrets, and emphasizes the need for businesses to align their IP strategy with their overall business goals. The conversation covers practical steps for protecting IP in foreign markets, the significance of trademarks, and the role of IP in attracting investors. Katerina also highlights the importance of due diligence and understanding licensing agreements, especially in the software and digital rights space. The episode concludes with advice for small and medium enterprises (SMEs) on how to effectively navigate the complexities of IP as they expand globally.
Chapters:
00:00 Understanding Intellectual Property Basics
05:04 Connecting IP Strategy with Business Goals
08:38 Trademark Protection and Its Importance
12:27 Navigating Patent Protection and Risks
17:02 Software and Digital Rights Protection
22:01 Licensing and Open Source Considerations
26:15 Investor Perspectives on Intellectual Property
28:32 Key IP Clauses in International Agreements
31:48 Franchising and Intellectual Property Requirements
35:57 Essential IP Checklist for SMEs
37:08 Resources for IP Advisory and Education
Keywords: intellectual property, IP strategy, trademarks, patents, copyrights, SMEs, international business, digital rights, licensing, trade secrets
Hosted by Vasko Karangeleski, linkedin.com/in/vaskokarangeleski
The Exports Insights Podcast is brought to you by ScaleUp2 (dbrulz OU), supported by Brulz.com.
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