Why do incredibly talented commercial filmmakers still lose jobs, clients, and momentum? In this episode, Lisamarie Shires, a commercial Executive Producer who’s worked on both sides of the table breaks down what actually determines who clients trust, hire, and stick with.
We talk about:
Why great work isn’t enough to win commercial jobs
The business signals clients look for (and filmmakers miss)
How confidence, leadership, and communication affect budgets
What experienced creatives misunderstand about “positioning”
The unspoken rules no one teaches in film school
Lisamarie Shires is a commercial executive producer, business coach, and consultant with over 17 years of experience across every facet of the commercial production industry. Having worked on both sides of the table as a production company owner, freelance EP, agency producer, and brand-side executive, Lisamarie has produced campaigns across 6 continents for global agencies and brands with budgets reaching 7 figures. Her unique career trajectory began unconventionally - starting with an economics degree and MBA before transitioning into photography, then producing, and eventually executive producing. She has worked with major brands including Nike, Under Armour, Toyota, Chase, Microsoft, and many others, developing expertise in managing complex multi-million dollar productions and navigating the intricate client relationships that define commercial success. In 2020, she pivoted to combine her production expertise with formal coaching certification, now serving as a "fractional EP" and business mentor for established commercial filmmakers and photographers with 7-15 years of experience. Her coaching practice focuses on helping creatives develop the business acumen, positioning strategies, and client management skills typically not taught in film school, emphasizing the importance of confidence, leadership, and authentic relationship-building in an increasingly competitive market.
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