Alkyd & Urethane Paint — Pretty Is Nice, but Will It Last?

Pretty furniture is easy to photograph, but the real test is what happens after it leaves your workshop. If you’re selling your furniture, you want more than a beautiful finish on pickup day—you want confidence that the finish you created is made to last.

In this episode of the Furniture Artist’s Resource Guide, we’re digging into alkyd and urethane paints, including Sherwin-Williams Emerald Urethane Trim Enamel and Benjamin Moore ADVANCE. We’ll talk about what makes these paints different, why recoat time matters to a furniture-flipping business, primers and topcoats, spraying, color matching, and why knowing your products matters more than simply using whatever someone online tells you is “the best.”

I’ll also share why we’re moving toward Sherwin-Williams Emerald in our own furniture-flipping business, the surprising history I discovered I already had with it, and a few practical tips that could save you both time and money.

Want to learn furniture flipping step by step?

→ ValFrania.com/Blueprint

For more furniture-flipping resources, podcast episodes, videos and ways to connect with me:

→ ValFrania.com

And be sure to check out the other episodes in The Furniture Artist’s Resource Guide as we continue exploring the products we use—and why we use them.

You can find the Sherwin Williams Learning Pathway mentioned in the episode HERE.