160 - Susan Rovner Brings aTwist To The Vertical Wars: Part 1

What happens when a Hollywood powerhouse decides to ditch the old playbook and jump into verticals? Jay and Tony sit down with former Warner Bros. and NBCUniversal executive Susan Rovner to talk about launching A Twist, why the microseries business model needs a rethink, and why good storytelling still beats chasing algorithms. Plus, Susan shares the wild story of how Netflix passed on a fan favorite series twice before it became a monster hit.