This week we're catching up with horse trainer and content creator Kyra Ley to talk about everything from building a business in rural Montana to navigating social media, client relationships, and the realities of making a living in the horse industry.
We dive into what it's really like being a young trainer, how platforms like TikTok have completely changed the way trainers attract clients, and why online education and virtual lessons are becoming an important part of a sustainable business.
The conversation also takes a closer look at the horse show world. We share ideas for making local shows more affordable and welcoming, discuss why community matters just as much as the major events, and talk about the changes we'd love to see across the industry.
Of course, we couldn't resist getting into the trainer-client relationship. From setting expectations and building trust to handling payments, communication, and the occasional online critic, Kyra shares honest insights from both the business and horse training sides of the fence.
If you've ever wondered what goes into building a successful training program, choosing the right trainer, or balancing horses with entrepreneurship, this episode is full of practical advice, behind-the-scenes stories, and plenty of Horse Show Bestie conversations along the way.
Follow Kyra:
Instagram: @kyra.ley
Facebook: Kyra Ley
TikTok: @KyraLey295
Website: Ley Performance Horses
Sponsors
NAC Equine Services nac-equine-services.com
Crysta Brown Horsemanship CBhorsemanship.com
