In today's episode, I chat with Taiwo, founder at JourneyWise, about building a unified "allbound" platform that captures every touchpoint across marketing and sales instead of treating inbound and outbound as separate stories.
Taiwo shares a client story where an Australian prospect ghosted after a demo, then returned nine months later citing their LinkedIn content, showing how non-linear the real buyer journey actually is. We get into JourneyWise's guerrilla marketing tactics, from bar-style table cards in co-working spaces to QR codes at coffee stations, and how thinking offline first helped the brand stand out. Taiwo walks through her path from marketing analyst, sitting at the intersection of marketing and sales, to noticing that outbound touchpoints were missing from attribution models entirely and that ICPs diverged between teams. She predicts the next shift is unified execution layers and buyers represented by AI agents evaluating vendors directly, and closes with advice for new GTM engineers: experiment constantly, remix ideas from other creators, and learn how systems, APIs, and workflows connect.
Enjoy 🙂
(0:00) Introduction to The GTM Engineer Podcast (0:33) What JourneyWise Does: The "Allbound" Sales Execution Platform (1:44) Client Story: An Australian Prospect Returns Nine Months Later (4:16) Guerrilla Marketing: Table Cards and Coffee Station QR Codes (6:06) Taiwo's Journey: From Marketing Analyst to Founder (9:37) The ICP Misalignment Problem Between Marketing and Sales (12:49) Predictions: Unified Execution Layers and AI Agents as Buyers (17:56) Advice for New GTM Engineers: Experiment and Learn the Systems
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