Planet Fitness Has Plunged 50% — Value Trap or Massive Buy-the-Dip Opportunity?

Planet Fitness has taken a heavy beating over the last year, plummeting over 50% from its 52-week high of $114 down to the low-$50s. But beneath the Wall Street noise, the underlying data reveals a classic value setup. Despite macro headwinds, the gym giant just beat Q2 earnings, proved strong pricing power after raising member fees by 50%, and sparked a massive insider buying spree from the CEO and board members. In this episode of Implied, we break down whether Wall Street has severely mispriced $PLNT's resilient franchise model—or if tightening consumer budgets pose a real threat. Tune in to see if this steep selloff signals danger or a rare chance to buy high-margin growth on sale.