Art Basel is about more than buying and selling art, says Marc Spiegler, its former global director. During his tenure, the art fair’s global editions became cultural moments, with artists and collectors rubbing shoulders with film stars, fashion designers and musicians. Since Spiegler stepped down in 2022, he has built a portfolio of global cultural-strategy projects. In episode seven of Art Thinking, he talks to Vadim Grigoryan about how to make artist collaborations credible and how Louis Vuitton, Chanel and others have got the equation right.
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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.
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