James Watt quit law after two weeks, spent seven years as a captain on a North Atlantic fishing boat, then built BrewDog from two humans and a dog into a business making a million cans of beer a day.
In this episode he joins Rory and Elfried to talk about the power of naivety, why differentiation always beats optimisation, and what it actually takes to build a challenger brand from nothing.He also opens up on what really happened at BrewDog — the private equity deal that almost worked brilliantly, and finishing a painful second in the bid to buy his own business back. And he reveals his plan for a new beer business called Second Best.Plus: why community will always beat audience, the danger of bottom-of-funnel obsession, and what his new platform SocialTip is doing to bring word-of-mouth marketing into the digital age.
Podden och tillhörande omslagsbild på den här sidan tillhör
Bottleneck Podcast. Innehållet i podden är skapat av Bottleneck Podcast och inte av,
eller tillsammans med, Poddtoppen.
