AI Mode Tip, Negative Review Goldmine, Google’s New Rules | E51 The Whitespark Local Update

Darren Shaw and Claire Carlile are back with another roundup of the news and updates shaping local SEO and AI search, including:

📝 Google Maps 2026 Fan-Favorite Dining List
📝 How to Use AI Mode’s Follow-Up Questions to Create Non-Commodity Local Service Content (Claudia Tomina)
📝 Your competitors’ negative reviews could improve your PPC ads (Laura I. Abreu)
📝 Re-imagining AI Visibility KPIs in a Query Fan Out world (Wil Reynolds)
📝 Google’s Policy Update (Hiroko Imai)
📝 AI and SPAM team up in Alabama and beyond… (Conrad Saam)

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📑 LinkedIn:
Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/
Claire Carlile: https://www.linkedin.com/in/clairecarlile/