How can brands authentically engage today's youth in a rapidly evolving market? In this captivating episode, Issa Sawabini, founder of Fuse, shares insights from his 30-year journey in action sports marketing. From the importance of experiential events to understanding generational dynamics, Issa reveals strategies to connect with consumers authentically. His expertise is essential for brands looking to thrive in the outdoor sports landscape. Tune in to discover how to navigate the complexities of youth culture and marketing!

With special guest:
Issa Sawabini, Partner, Fuse
 
Related Links:
https://www.snowsports.org 
https://www.siainsideline.com 
https://www.fusemarketing.com 

Hosted by:
Kristin Carpenter and Nick Sargent

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