Keshia East on Grief, Growth & Building a Beauty Brand for Afro Hair

In The Makeup Chair is Keshia East - makeup artist, content creator and founder of No Knot Co, the only female-owned hairbrush brand in Boots and Sainsbury’s.

From the MAC counter to making up Alesha Dixon and launching a business born from grief, Keshia opens up about trusting your path, building something from scratch, and creating products that truly represent textured hair.

She also shares her journey through freelance life, working with her sister Fleur East, and learning to turn pain into purpose.

The Makeup Chair is ready... are you?New episodes drop every Thursday.

IG: https://www.instagram.com/inthemakeupchairpodTT: https://www.tiktok.com/@inthemakeupchair

Keshia EastIG: https://www.instagram.com/keshiaeast_/TT: https://www.tiktok.com/@keshiaeast

No Knot CoSHOP: https://www.noknot.co/IG: https://www.instagram.com/noknotco/TT: https://www.tiktok.com/@noknotco

In The Makeup Chair is a Bear Lane ProductionMusic licensed via PremiumBeat - HQL1YLFHFU8DNAVY