What does it actually look like to start a small business while raising young kids… and working full-time?
In this episode of Doing It All(ish), we sit down with Jessica McNulty, co-founder of The Refreshery, to talk about the real, unfiltered experience of building a brick-and-mortar business while raising three young children.
From funding the business themselves to navigating unpredictable sales, long hours, and the mental load of motherhood—Jessica shares what it truly takes behind the scenes.
We dive into:
How they built a family-centered business from the ground up
The reality of balancing a corporate job, kids, and entrepreneurship
Financial risks, fear, and betting on yourself
Why community matters more than ever in business
Practical hacks, systems, and mindset shifts that help you “do it all(ish)”
If you’ve ever thought about starting something of your own—but felt unsure, overwhelmed, or not ready—this episode will give you the honest perspective you need.
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