It’s been 16 days since I last reviewed my stats, and this is how we’ve fared since then:
LinkedIn
Total outreach: 59Total positive replies: 4Positive reply rate: 6.78%Meetings booked: 4No. of clients: 0My LinkedIn numbers have dropped because I've been spending more time on client delivery, as well as the limitations on my first-degree connections.
Email
Total positive replies: 13Meetings booked: 8No. of clients: 1We secured our first client through email.
Inbound
Total positive replies: 3Meetings booked: 2No. of clients: 0Haven't prioritised content for inbound, but might need to ramp up efforts soon.
Thankfully, even though my LinkedIn prospecting efforts have dipped, our email campaigns are picking up.
It’s the only reason why I still have a decent pipeline.
As I reflect on the decent traction on our email campaigns, 2 key factors come to mind:
1. Good Targeting
We have a better idea of our ICP now, and we make sure we're only reaching out to the most qualified prospects.There's still things we need to work on here, but it's a good start.
2. Good Lead Magnet
This is the biggest differentiator in my opinion.Our offer is intriguing enough for people to want to find out more.Interestingly, people that didn't respond to me on LinkedIn replied me via email instead.We still haven't incorporated signals into our campaigns, which we expect to improve our results even further.
Now, our priority is to continue improving our client delivery, while exploring alternative channels like WhatsApp DMs to improve our pipeline.
Have you tried it before? Would love to get your thoughts if you have!
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