Starbucks Korea faced a national firestorm after police raided its Seoul HQ over a divisive marketing campaign that sparked outrage for trivializing South Korea’s democracy movement — turning a historic tragedy into a product promotion with the slogan “Thwack it on the table” and calling May 18 “Tank Day.” The backlash forced an immediate apology, CEO firing, nationwide store closures for mandatory sensitivity training, and now police investigations into executives’ homes — revealing just how deeply history stings in this nation.
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