In India, a viral youth-led protest movement is flipping the script on power—using memes, satire, and social media to dismantle Prime Minister Modi’s carefully built image. Born from education scandals, the “Cockroach” movement has evolved into a digital rebellion where young activists turn government speeches into punchlines and official media into targets. By speaking in the language of memes and short videos, they’re not just protesting—they’re rewriting the narrative, disarming authority, and building a movement that feels native to their online world.
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