FIFA President Gianni Infantino’s bold plan to sell World Cup profits to private equity—backed by the Kushner family and worth $20 billion—collapsed under fire from UEFA, CONCACAF, and AFC, plus his own advisor who resigned in protest. The backlash revealed that even with massive cash incentives, the global football community refuses to commodify the World Cup. Infantino conceded the proposal was divisive and abandoned it, reaffirming that the tournament must remain sacred to the sport’s unity and soul.
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