Grocery shopping has turned into a high-stakes game as food prices soar 33% since 2019 — the biggest jump in half a century. Families are cutting back, switching stores, and rethinking every item on their list. Behind the crisis: pandemic-disrupted supply chains, extreme weather, bird flu, and global conflicts driving up everything from oil to fertilizer. While wages have edged ahead of food costs, many feel squeezed — especially lower-income households where food now eats up a bigger slice of the budget. With housing and utilities also climbing, shoppers are getting tactical: using apps, hunting coupons, and trading staples for cheaper swaps. Survival in the aisles now demands creativity, grit, and a razor-sharp eye on the bottom line.
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