Gavin Newsom’s 2028 White House bid is heating up — and his California roots are both his biggest asset and his toughest hurdle. As he toured South Carolina rallying against Trump, supporters sold “Gavin 2028” buttons and allies dropped subtle hints about his presidential ambitions. Critics point to California’s liberal reputation as a national liability, but Newsom’s team sees it as a chance to redefine the Democratic message. With potential hires already in motion and a decision possibly coming before year’s end, Newsom is doubling down — framing his progressive record as strength, not weakness, and promising to fight fire with fire against Trump’s agenda.

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