This winter’s brutal snow shortage nearly wiped out two-thirds of a Colorado marmot population, but the survivors are plumping up for hibernation—and now there’s a new internet sensation: Fat Marmot Week. Modeled after Fat Bear Week, this fun-filled event is also a fundraiser, as researchers—dubbed “marmoteers”—battle dwindling federal funding by posting marmot videos on OnlyFans and launching a crypto currency called $OnlyMarms. With a goal of raising $200K to keep their vital mountain research alive, they’re turning cuteness into cash while highlighting how these bold, personality-rich rodents—and their snowy habitats—impact everything from ski resorts to downstream water supplies.
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