EA Sports dropped a wild Madden 27 trailer featuring Vince Vaughn as the Chicago Bears’ over-the-top GM, complete with Caleb Williams on the cover and a comedic spree that includes recruiting Tom Brady as backup, adopting “Permafrost” strategy, and even playing QB at 56. It’s a hilarious, movie-like teaser that turns game marketing into a full-blown fantasy comedy, proving video game trailers are now mini-movies built for laughs and hype.

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