WNBA Commissioner Cathy Engelbert is ditching emails for direct texts to build deeper personal ties with players—sending birthday wishes and injury check-ins after feedback that she’s been too distant, often only seen at award shows. While praised for financial growth and securing a landmark CBA that made players millionaires, her relationship-building has drawn criticism, sparking rumors she may be stepping down. But Engelbert remains focused, emphasizing listening to players and pushing forward on key priorities: improving officiating, expanding globally, and boosting security—especially vital in a women’s league facing unique threats. Concrete upgrades include a replay center launching in 2027 and new security protocols. The league’s business is soaring, with 29 games averaging over a million viewers—a massive leap from last year. Though personal connections are still evolving, player reps respect her leadership, and the overall vibe is more positive than last year’s All-Star weekend, with the league’s on-court talent outpacing its still-developing infrastructure.

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