How do you build a business around one clear message when your brain is constantly bursting with new ideas, opportunities, and directions to explore?
In this episode of The Business of Stories, Susan answers a question so many entrepreneurs struggle with: How do you stay consistent enough to get known for one thing - when you have an ADHD brain that craves variety, creativity, and fresh challenges?
You’ll discover:
- Why consistency and sameness are two very different things
- How to get known for one thing without feeling trapped or restricted
- Why ADHD brains often thrive when they have a clear focus and room for creativity
- The power of creating frameworks, methodologies, and resources that strengthen your core message
- How to satisfy your need for novelty while building a stronger brand and reputation
- The simple mindset shift that helps you stop chasing new business ideas and start building on what already works
This encouraging episode will help you embrace your creativity, honour the way your brain works, and build a business that gives you both freedom and focus.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out The Story Source here
Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced byWinter Audio.
Mentioned in this episode:
Win a 1:1 session with Susan
Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan.
It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.
