Sasha Lord

Sasha Lord is the founder of Lords Fragrance House, an independent British fragrance brand inspired by travel, memory and the powerful connection between scent, emotion and place.

Before launching Lords, Sasha spent more than a decade working in the fragrance and cosmetics industry, helping brands develop scents, products and immersive fragrance experiences. Through her work with The Aroma Company, she gained a unique understanding of how scent can shape the way we feel, remember and connect with places.

The idea for Lords Fragrance House grew from a desire to do things differently. Drawing on her extensive travels and a lifelong love of colour and creativity, Sasha has created a collection of home fragrances inspired by landscapes, places and moments that stay with us for a lifetime.