Performance Marketing Minds
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Episode 11. Inside MediaForce: Balancing In‑House vs Partners in the Age of AI & CTV with Eyal Moshe, CEO & Founder & David Resnik, CRO from MediaForce

Performance Marketing Minds
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Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Eyal Moshe, CEO & Founder & David Resnik, CRO from MediaForce.

In this engaging conversation, the founders of MediaForce discuss their journey in performance marketing, the balance between in-house and external solutions, and the evolving landscape of advertising, particularly with the rise of AI and CTV.

They share insights on leadership dynamics, the importance of diversification, and how to navigate regulatory changes while maintaining a focus on performance and results.

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