For Episode 36, Austin French and Sam Andrews sit down with Brian Threlkeld, Deputy Director of Maine Outdoor Brands, for a conversation about the people and relationships behind Maine's growing outdoor recreation economy.

Brian has been involved with Maine Outdoor Brands since its earliest days, helping with events, member recruitment, and the development of the organization before joining the team. Today, he works to connect Maine's outdoor businesses and organizations while creating opportunities for collaboration, education, advocacy, and community.

We talk what MOB has been up to over the past year, what Brian has learned from working across the industry, the role of the Maine Outdoor Economy Summit, workforce development, the relationship between MOB and the Maine Office of Outdoor Recreation, and why collaboration is such an important part of Maine's outdoor economy.

We also dive into First Tracks: Northeast Snow Show, a new public-facing winter event coming to Thompson's Point in Portland on November 7–8, 2026. Brian explains the thinking behind creating an event that opens the door to the broader public and gives people an opportunity to meet the brands, organizations, and people working across Maine's outdoor industry.

Recorded outside at Four River Sanctuary in Portland, this episode is a conversation about community, collaboration, and the opportunity to build something together.

What you'll hear:

  • Brian's journey with Maine Outdoor Brands
  • The evolution of MOB and its role in Maine's outdoor economy
  • Why relationships matter so much in Maine's outdoor industry
  • The Maine Outdoor Economy Summit
  • Workforce development and career pathways
  • Advocacy and the relationship between MOB and state government
  • Collaboration across Maine's outdoor industry
  • The opportunities ahead for Maine's outdoor recreation economy
  • Why MOB created First Tracks: Northeast Snow Show

🏔️ Learn More About Maine Outdoor BrandsWebsite:
https://maineoutdoorbrands.com/

Instagram:
https://www.instagram.com/maineoutdoorbrands/

LinkedIn:
https://www.linkedin.com/company/maine-outdoor-brands/

Facebook:
https://www.facebook.com/maineoutdoorbrands/

❄️ First Tracks: Northeast Snow ShowNovember 7–8, 2026 | Thompson's Point | Portland, Maine

🎟️ Tickets:
https://www.firsttrackssnowshow.com/tickets?mc_cid=35c80f736f&mc_eid=b33236081f

Website:
https://www.firsttrackssnowshow.com/

Instagram:
https://www.instagram.com/firsttrackssnowshow/

🌄 Podcast PartnerENO Hammocks

Website:
https://eaglesnestoutfittersinc.com/

Instagram:
https://www.instagram.com/enohammocks/

📲 Follow & Connect with More Than Outdoors

Instagram:
https://www.instagram.com/morethanoutdoorspodcast

TikTok:
https://www.tiktok.com/@morethanoutdoorspodcast

Spotify:
https://open.spotify.com/show/5Y3sPkLWqruQ2eGfD2eTFY

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https://podcasts.apple.com/us/podcast/more-than-outdoors-podcast/id1758537870

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https://www.linkedin.com/company/more-than-outdoors-podcast/

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