Wondering why websites are so expensive — or whether you should spend extra on yours after getting a big quote? Here's the honest answer. Corey, Zach, and Nick dig into why page count is a terrible way to price a website, using a metaphor that makes the whole thing click: buying a website is a lot like buying a house.
What makes one website worth $6,000 and another worth $30,000 — even when they have the exact same number of pages? Two homes with the same bedroom and bathroom count can be worth wildly different amounts, and websites are no different. Zach walks through the elements that actually drive value — the stuff that never shows up on a spec sheet — and the better questions to ask before you buy.
What we cover:
• Why page count is the website version of "3 bed, 2 bath"
• Aesthetic and design craft — the difference a polished detail makes
• Functionality and framework — the plumbing, foundation, and wiring underneath
• Owning vs. leasing your site (and the rent-vs-buy shift)
• Staffing and maintenance as your site grows
• Your "neighborhood" — pricing to the competition you're up against
• Furnishings — photography, video, illustration, and copy, the hardest part to get right
• The better questions to ask before commissioning a site
If you've ever gotten two website quotes that were thousands of dollars apart and wondered why, this one's for you.
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Chapters:
00:00 – Intro: a website is like a house
03:09 – Why page count is a bad proxy for value
03:54 – Element 1: Aesthetic & design craft
09:19 – Taste is subjective (Spanish vs. brutalist)
13:12 – Templates vs. bespoke
15:30 – Element 2: Functionality & framework
22:01 – Buying vs. leasing your website
24:37 – Staffing & ongoing maintenance
27:45 – Your "neighborhood": pricing to the competition
30:56 – Furnishings: photo, video, copy & content
36:39 – The better questions to ask before you buy
38:42 – $6K vs. $30K: same pages, different house
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