Ketchup, Cookouts & Kraft Heinz's Biggest Campaign Ever

Episode 206: It’s almost the Fourth of July!  Ann welcomes Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz, to the show. They discuss how the company is celebrating America 250 with its first-ever portfolio-wide campaign: 'The United Tastes of America,' which brings together its household brands, from Heinz Ketchup to Oscar Mayer. They also discuss Kraft Heinz’s decision to stay as one company - doubling down on its one-portfolio strategy by investing $600 million across marketing and R&D. Plus, Todd shares his perspective on the U.S. consumer, how the company is using AI to build campaigns and how Kraft Heinz keeps its brands relevant as consumer tastes and habits evolve.

Visit: Aflac.com/BrewMarkets

Source: 2025-2026 Aflac Workforces Report"

www.brewmarkets.com 

Subscribe to the Brew Markets newsletter: https://www.morningbrew.com/brew-mark...

Follow Brew Markets on social:

Instagram: instagram.com/brewmarkets

TikTok: tiktok.com/@brewmarkets

X: x.com/brewmarkets

Follow Ann Berry on social:

Instagram: instagram.com/annberry_nyc

X: x.com/AnnBerry_NYC

Listen to Brew Markets Here: swap.fm/l/9Qk4z73Z2nEwFiCB4qee

Watch Brew Markets Here:⁠ https://www.youtube.com/@BrewMarkets

The content shared on this podcast is for informational and entertainment purposes only and should not be considered financial, legal, or investment advice. Brew Markets, Morning Brew and their hosts are not licensed financial advisors. Listeners should conduct their own research and consult with qualified professionals before making any financial decisions or investments. The views expressed are those of the hosts and guests and do not necessarily reflect the views of Morning Brew or its affiliates. This podcast may include paid endorsements or sponsorships Learn more about your ad choices. Visit megaphone.fm/adchoices