You've heard it said that Gen Z are disloyal. They switch brands constantly, they don't commit, they jump around. But what if that's the wrong lens entirely?

Hi, I'm Clare Bailey, founder of Retail Champion.

This is Part 2 of my three-part miniseries, "The Loyalty Illusion" — and in this episode I dig deep into what's really driving Gen Z behaviour.

Spoiler: it's not disloyalty.

What We Cover

  • Why 'disloyal' is the wrong word for Gen Z — and what's actually going on
  • Why gamification creates engagement but not attachment — the pseudo-loyalty trap
  • Why the new competitive battlefield is something you've perhaps not considered
  • What this means practically for your retail or eCommerce strategy right now


Coming next week...

  • Episode 3 will answer the big question: what actually builds real, lasting connection with this generation?


Resources & Links


Connect & Share

If this episode made you rethink your Gen Z strategy, leave a review, share with a fellow retailer, or find me on social media. The conversation is just getting started — and Episode 3 is where it all comes together.

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